The best truck brand: MAN Nutzfahrzeuge is the radiant winner in the image ranking
The lion brand has the best reputation among German truck pros / Representative survey among 400 fleet decision makers in the transport sector, forwarders, industry and trade
Germany’s fleet decision makers confirm that MAN Nutzfahrzeuge has the best reputation among all truck manufacturers. The recognition and image of the brand with the lion in its emblem rank gave it an uncontested 1st place. This is the result of a representative survey of 400 fleet decision makers in transport companies, forwarders, industry and trade which was carried out by the market research institute TNS Emnid on behalf of the weekly magazine VerkehrsRundschau.
The so-called image ranking gives a representative impression of the trust the market places in the most important brands in the commercial vehicle sector. According to the Emnid study beside product quality and customer orientation one increasingly decisive factor for the image of a company is its environmental orientation.
“We are very proud of this prize. After all, this award reflects the representative opinion of the market about our products and services and confirms us in our work“, declared Peter Erichreineke, Director of Sales and Marketing of MAN Nutzfahrzeuge AG, during the official handover of the prize in Munich on February 14th 2008. “I am convinced that our fascinating new truck ranges TGX and TGS, which are also the “Truck of the Year 2008”, have contributed to this superb rating. Since with these new trucks we have proved that efficiency and emotion are not necessarily a contradiction in terms“, added Professor Dr. Karl Viktor Schaller, Director of Engineering and Procurement.